“The Moroccan woman remains very chic and glamorous,” observed Zaineb El Kadiri, a Moroccan-origin stylist and entrepreneur. Upon returning to her home country, Zaineb El Kadiri rediscovered the beauty of traditional Moroccan clothing, which was starting to be neglected in France.
The founder of the Luxury by K brand and the AFRIFATA / African Fashion Festival strives to rejuvenate these garments, fabrics, and fashion accessories by mixing them with materials like pagne. Her Journey From a young age, Zaineb El Kadiri has been passionate about fashion and elegance. Her journey led her to pursue studies in High Fashion Ready-to-Wear.
At 17, she graduated in northern France. She furthered her expertise in the specific field of bridal wear by collaborating with various fashion houses in Paris. After years spent in Paris working for the most prestigious names in Haute Couture, Zaineb El Kadiri, with over 15 years of experience, decided to create her own brand in 2010: LUXURY BY K., with the aim of bringing to life all the dresses a woman dreams of having for a wedding, an evening, or for life, between luxury and elegance.