As the creator of the Luxury By K brand, the Moroccan woman is also the co-founder of African Fashion Talents (Afrifata), a festival organized in Casablanca, where young designers from the continent are showcased. Portrait of a solidarity artisan. Don’t be fooled by the sequins and embroideries that evoke the splendor of the Orient; Zaineb El Kadiri primarily promotes African…
Organized from April 4th to 7th, 2019, the organizers of this second edition of AFRIFATA aim to position Casablanca as the fashion capital of Africa. As a platform for showcasing the increasingly prominent African youth in fashion shows across numerous fashion weeks, AFRIFATA distinguishes itself through the strengthening of its exchange platform by inviting social institutions that work towards the…
Jbyjohara, established since 2019, is committed to a social and solidarity-based approach. The brand designs collections in the spirit of sustainable fashion, prioritizing simplicity and highlighting all body shapes.
