Zaineb El Kadiri, in addition to founding the Afrifata festival, has created her own brand, Luxury by K. This brand embodies exceptional craftsmanship, blending French elegance with traditional Moroccan refinement. The collections offer magical pieces, combining structured cuts with exquisite details, made from high-quality materials such as gold and silver threads, stones, sequins, and Swarovski crystals. As a stylist, Mrs.…
As the creator of the Luxury By K brand, the Moroccan woman is also the co-founder of African Fashion Talents (Afrifata), a festival organized in Casablanca, where young designers from the continent are showcased. Portrait of a solidarity artisan. Don’t be fooled by the sequins and embroideries that evoke the splendor of the Orient; Zaineb El Kadiri primarily promotes African…
Yesterday, Thursday, the press conference for the International Festival of Young African Talents, AFRIFATA, in its second edition was held in the city of Casablanca, under the theme “Casablanca: Capital of African Fashion,” sponsored by UNESCO to support and encourage African youth interested in fashion design and to promote their products across Africa and the world. The organizers of this…
Organized from April 4th to 7th, 2019, the organizers of this second edition of AFRIFATA aim to position Casablanca as the fashion capital of Africa. As a platform for showcasing the increasingly prominent African youth in fashion shows across numerous fashion weeks, AFRIFATA distinguishes itself through the strengthening of its exchange platform by inviting social institutions that work towards the…
Adriana Talansi, Rama Diaw, and So Fatoo represented Congo Brazzaville and Senegal respectively. The second edition of the International Festival of Young African Talents (AFRIFATA) took place on April 4th, 5th, 6th, and 7th in Casablanca, Morocco. The primary objective of Zaineb Karroumi El Kadiri, the founder of AFRIFATA, is to position Casablanca as the capital of African fashion. This…
She is behind the African Fashion Talent (AFRIFATA) festival, the second edition of which took place in Casablanca, Morocco. “With the Afrifata festival, I wanted to demonstrate that it was possible to be united, to share, to transmit,” the Moroccan stylist told BBC. “African fashion is not just about textiles; it is also a story, an African wealth that should…
