As the creator of the Luxury By K brand, the Moroccan woman is also the co-founder of African Fashion Talents (Afrifata), a festival organized in Casablanca, where young designers from the continent are showcased. Portrait of a solidarity artisan. Don’t be fooled by the sequins and embroideries that evoke the splendor of the Orient; Zaineb El Kadiri primarily promotes African…
Let’s dive together into the captivating universe behind the scenes of Afrifata, the event where fashion, creativity, and diversity merge to create an unforgettable experience. Since its inception, Afrifata has been much more than just a fashion show; it’s a true spectacle orchestrated by passionate artists. In this article, we’ll take you through the backstage of the three editions of…
On November 16, 2023, La Chaufferie de Tourcoing hosted the spectacular 3rd edition of Afrifata, an exceptional event created by Zaineb El Kadiri. This event stands out for its mission to showcase talented stylists from Europe and Africa. This year, the edition took place in Hauts-de-France and took on a particularly inspiring turn by featuring artists from popular neighborhoods, financially…
Jbyjohara, established since 2019, is committed to a social and solidarity-based approach. The brand designs collections in the spirit of sustainable fashion, prioritizing simplicity and highlighting all body shapes.
